Giftlete Storefront

Look oh-so-groovy in our Pastel Vintage Heart Necklace. Set on a delicate silver chain, this ready-to-layer design features an enamel heart charm in a rainbow of hues, with a tiny glass stone for a hint of sparkle.

Your ring collection’s about to get even more rad, thanks to our new Wave Coin Ring. Featuring a silver band and signet ring style, this piece is etched with a wave symbol that elevates your surf style. Wear it with our Wave Coin Necklace or Wave Coin Charm for a killer combo.

Our first ever reversible ring! Available in silver and rose gold with mother of pearl chips embedded in the enamel for a sparkling swell. Flip it upside down to match your mood or ‘fit.

Love surprises? (Yup, us too.) Grab one of our Mystery Rings, and we’ll send you a super-special, totally secret style! All rings valued at $12+ so you're guaranteed to save at least 58%! Plus, you'll often receive a style not available anywhere else. Brb, adding to cart... *We cannot guarantee that you won't receive duplicates when ordering multiple mystery rings*

Introducing Deep Blue Sea: the bracelet that ignited a trend. Handcrafted with precision, each piece features a rich, dark blue hue reminiscent of the ocean depths. Waterproof and meticulously crafted, every bracelet bears its own distinct character. As you wear it, its allure only intensifies, making it a statement accessory. Embrace the essence of Pura Vida by securing your Deep Blue Sea bracelet today. Don't miss out on the vibes—get yours now. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

Everyone loves fresh flowers, but our Daisy Ring is sooo much better. Set on a silver-plated band, this low-profile style features an enameled daisy charm that’s perfect for stacking (and practically screams spring!).

Introducing White Sands Bracelet, a tribute to the serene beauty of sandy shores. Handcrafted with hues of tan and white, each piece exudes simplicity and elegance. Waterproof and meticulously made, reminiscent of sun-kissed beaches. Embrace the Pura Vida vibes by securing yours today and let your style embody the tranquil essence of coastal living. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

Live your truth and be an ally for the LGBTQ community with our Pansexual Bracelet. For every bracelet sold, Pura Vida will donate 5% of the purchase price ($25,000 minimum) to The Trevor Project, the leading suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ) young people. *If you'd like to learn more about our Charity donations, click here.

Go girly in our Pretty in Pink Choker! This '90s-inspired design features an ultra-feminine pink ribbon trimmed in dainty silver beads. Wear it with a tee and jeans for a laidback look or a floral skater dress for a total retro vibe.

Save 31% on bracelets by purchasing our Deep Dive Friendship Pack ($70 value), featuring 10 of our top selling Deep Dive Original Bracelets. Wear them all together or give some to your friends! Every bracelet is unique and hand-made therefore a slight variation in color combination may occur. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

The statement ring of all statements rings, the Grande Shell Ring is here and it's *big*! This eye-catching ring comes in a silver finish topped with a huuuge shell that will make you look like you belong in the ocean.

Our Statement Gemstone Ring was just crowned the most gorgeous piece *ever*. This chunky rose gold design is topped off with a diamond-shaped opalite stone, which shimmers and shines anytime the light hits it.

Put your mind at ease and give off super-chill vibes with our Mental Health Awareness Fidget Ring. This rotating ring lets you spin the band to alleviate anxiety, and features an array of gorgeous gemstones to heal your spirit: - Amethyst for positive energy - Celestine for inner peace - Green Quartz for creativity - Rose Quartz for unconditional love For each ring sold, Pura Vida will donate 5% of the purchase price to Mental Health America,  the nation’s leading community-based nonprofit dedicated to meeting the needs of individuals living with mental health conditions, and promoting mental health as a critical part of wellness. *If you'd like to learn more about our Charity donations, click here.

Now the whole crew can lift up the LBGTQ+ community, thanks to our Pride Friendship Pack! This set of 11 string styles comes in a variety of rainbow and basic hues, which can be swapped back and forth with your BFFs. For every pack sold, Pura Vida will donate 5% of the purchase price ($50,000 minimum) to The Trevor Project, the leading suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ+) young people.  *If you'd like to learn more about our Charity donations, click here. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

Mixed metal melody of rondelle beads set between rugged, faceted pyrite. Also available in a necklace. Waterproof Go surf, snowboard, or even take a shower with them on.  Easy On and Off  One size fits most, easy to slip on and off.

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning.  This simple, dainty piece will never get old! The Herkimer Choker features a playful paperclip chain, in sterling silver or 18K gold plating, with a natural Herkimer Diamond in the center to make your daily look one to remember. 18K Gold + Sterling Silver Hypoallergenic 18k plated gold over .925 sterling silver or .925 sterling silver. Herkimer Diamond Natural herkimer diamond stone. 5mm (H) x 8mm (W)

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning.  Like the first glimmer of dusk on a crisp fall evening, the Herkimer Stretch Bead Bracelet is something you’ll never forget about. This piece is made up of sterling silver or 18K gold plating ball beads, and features a natural Herkimer Diamond bead in the center for a look to remember. 18K Gold + Sterling Silver Hypoallergenic 18k plated gold over .925 sterling silver or .925 sterling silver. Herkimer Diamond Natural herkimer diamond stone. 5mm (W) x 8mm (H)

You guys were totally *obsessed* with last year’s Dreaming Outloud Pack (so much so, in fact, that it sold out in 52 hours!). So we brought it back. Designed exclusively for Pura Vida by @dreaming_outloud’s Hailey Miller, this sure-to-sell-out stack features Hailey’s signature hues, the cutest bus charm, an ID bracelet and more. Place your order, like, yesterday, because it won’t be in stock for long!

Embrace some peace and tranquility with our Mental Health Awareness Mini Braid Bracelet. This wear-with-anything style comes in soothing shades of pink, green and blue, with a braided design that adds some texture to your look.  For each bracelet sold, 5% of the purchase price* will be donated to Mental Health America, a nonprofit organization dedicated to educating people about mental health conditions and reducing barriers to treatment.  *If you'd like to learn more about our Charity donations, click here. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning.  Leave your mark with this ever-so-dainty Herkimer Ring. Made up of a thin band in sterling silver or 18K gold plating, this style features a natural Herkimer Diamond stone set in the center that will make your fingers sparkle. 18K Gold + Sterling Silver Hypoallergenic 18k plated gold over .925 sterling silver or .925 sterling silver. Herkimer Diamond Natural herkimer diamond stone. 5mm (H) x 8mm (W)