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Ride the ultimate wave with our Statement Wave Ring that every beach babe and surfer needs! Rock this silver oversized wave ring with a couple other simple bands to make a statement!

Save 35% on bracelets by purchasing our Put it in Neutral Friendship 5 Pack ($46 value), featuring 5 of our top selling original and braided bracelets! Wear them all together, mix and match your favorite combinations or share with a friend. Every bracelet is unique and hand-made therefore a slight variation in color combination may occur. Waterproof Go surf, snowboard, or even take a shower with them on.

Dainty is cute but signet rings are a statement! Our new Stone Heart Signet Ring is a simple, stack ready design with a pink or white opal filled heart that's a total show stopper!

Look super fly this spring with our Engraved Stone Butterfly Ring. This ultra-girly piece features a sleek silver band and butterfly design with textured resin wings.

All you need is sun, sand and our Salty Choker. This super-sleek design is set on a delicate silver chain, with SALTY letter charms to spell out your obsession with the ocean. Double up your sea-loving style with our Salty Bracelet, too!

Wave your flag in style with the Rainbow Wide Braid Bracelet. This multicolored design features a chunky braided band and pairs effortlessly with our other Pride pieces. For every bracelet sold, Pura Vida will donate 5% of the purchase price ($50,000 minimum) to The Trevor Project, the leading suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ+) young people. *If you'd like to learn more about our Charity donations, click here. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

The Dreaming Outloud Pack is named after one of our very fave Instagram influencers, Hailey of @dreaming_outloud. Hailey’s Instagram is full of the most amazing travel and style photos, making her the perfect person to design our newest adventure-ready wrist. This set of five bracelets perfectly captures the bold colors and boho feel of her gorgeous feed, and features dreamy designs that give off a free-spirit sorta vibe.

Get ready to make waves with our Seafoam Dream Stretch Bracelet Set of 8! Inspired by the chill vibes of the ocean, these bracelets mix dreamy light blues and teals that totally capture that beachy feel. Whether you're hitting the beach or just vibing around town, these bracelets will have you looking effortlessly stylish. Dive in and shine on! Easy On and Off  One size fits most, easy to slip on and off.

Pearls are always appropriate so our new Bitty Pearl Ring is a definite necessity! With a silver or rose gold finish, a freshwater pearl sits on top of a thin band that will elevate any summer outfit. Each pearl is 100% genuine, so every one is unique (just like you!)

Spread your wings with this intricate and ultra femme choker! Featuring 5 plated butterflies poised for flight set on a delicate cable chain in shimmering silver or romantic rose gold. The perfect piece for layering with 3 adjustable lengths.

Our Cosmos Choker looks amazing on literally every girl in the galaxy. This double-chain design features crescent moon and stars charms for the ultimate outer space style. Pair it up with the Cosmos Anklet for a complete head-to-toe look.

We're *obsessed* with this cute crush word ring! A throwback style with a grown up twist, white enamel and luxe rose gold elevate this playful piece so that it works for all ages. Stack it with our other word styles to make a statement.

It's dainty, it's delicate and it's oh-so pretty! This new sterling silver Moonstone Chain Ring features a thin band plus a chic cable chain and a tiny gemstone known for giving you a "go with the flow" attitude.

Who needs a whole bouquet when you can have our Flower Power Ring instead?? Available in a silver finish, this ultra-groovy style has a ‘70s floral design, with a pretty pearl sitting in the middle to up the cuteness factor.

The next addition to our best-selling Wave collection? The new Wave Toe Ring! This gnarly style was practically built for beach season, and looks great worn solo or layered up with other Wave styles (cuffs, charms, earrings, necklaces, etc.).

Create your own rainbow with this enameled multicolor chevron choker. This eye-catching chain of shimmering silver links and pretty pastels will add a pop of color to any neckline. Cue the compliments!

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. The stunning, sun-kissed centerpiece for everything you go on to create with your jewelry canvas. Available in silver and gold, the Baguette Bar Chain Choker features a flat cable chain that meets at a bezel-set baguette stone base with a 3'' extension, allowing you to switch up the look as you please.   18K Gold + Sterling Silver Hypoallergenic 18k plated gold over .925 sterling silver or .925 sterling silver. Cubic Zirconia Stone Cubic zirconia stone. 7.5mm (W) x 4.5mm (H)

Want an itty bitty style that makes a big statement? Look no further than our World Water Day Mixed Bead Choker! This made-to-layer design features an array of beautiful beads in shades of aqua, white and gold. For every necklace sold, Pura Vida will donate 5% of the purchase price to One ATTA Time and its mission to provide families around the world with access to clean drinking water. *If you'd like to learn more about our Charity donation percentages, click here.

A little fruit is super cute! Case in point: Our Pineapple Ring! Available in a gold or silver finish, this tropical style features an itty bitty enameled pineapple.

If you need only one style for spring, our Bitty Pearl Flower Ring is it! This super-girly design features a delicate silver band, with a pearl bead flower and faceted glass bead accent in the center.