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Tower 28 Beauty
OneLiner® Lip Liner
A creamy, high-pigment, non-drying matte liner for lips, eyes, and cheeks to create infinite looks.
$15
Tower 28 Beauty
SOS Rescue Spray
Got angry skin? Not on our watch. This dermatologist-approved toner with hypochlorous acid helps calm visible irritation, reduce redness, and keep flare-ups in check—one spritz at a time.
$12
Tower 28 Beauty
Milky Lip Set
Our ultra-luxe Milky Lip Jelly collection: all five (5) top-rated shades available together.
$65
Tower 28 Beauty
JuiceBalm Set
Free U.S. shipping when you get this set.
What is it?The full JuiceBalm Vegan Tinted Lip Balm collection: all four (4) top-rated shades in a Tower 28 mesh bag.SQUEEZE: juicy coralDRINK: juicy berrySHAKE: juicy sheer pinkMIX: juicy sheer nudeJuiceBalm is a buttery smooth, vegan tinted lip balm boosted with healthy ingredients + bursting with juicy color.
How do I use it?Just swipe and smile!
What else should I know?Formulated with a nourishing shea butter base, each shade is made with good-for-you ingredients derived from fresh produce like mango seed oil, vitamin E, and vitamin C. This soft, cushiony balm glides on lips and gives the perfect dewy sheen.
$60
Tower 28 Beauty
SOS Rescue Serum
A lightweight treatment serum powered by Hypochlorous Acid to help soothe chronically sensitive, inflamed skin.
$34
Tower 28 Beauty
ShineOn Lip Oil Jelly
The shine of a gloss, comfort of a balm + a touch of color. This non-sticky, moisturizing lip oil and gloss hybrid is everything you want in a juicy gloss with none of the hangups.
$16
Tower 28 Beauty
SOS Recovery Cream
An intentionally basic, non-greasy daily moisturizer with ceramides and hyaluronic acid designed for sensitive skin.
$24
Tower 28 Beauty
ShineOn Milky Lip Oil Jelly
The shine of a gloss, comfort of a balm + a touch of color. This non-sticky, moisturizing lip oil and gloss hybrid is everything you want in a juicy gloss with none of the hangups.
$16
Tower 28 Beauty
Swipe Serum Concealer
A hydrating concealer that glides on like a serum but has the medium-buildable coverage power to instantly cover dark circles, redness, and blemishes.
$22
Tower 28 Beauty
BeachPlease Cream Blush
A silicone-free, multi-use cream blush that blends seamlessly for a natural luminous finish. Made for cheeks + lips!
$20
Tower 28 Beauty
SuperDew Highlighter
A clear highlight balm with no shimmer or glitter for that healthy, glassy skin effect.
$18
Tower 28 Beauty
Bronzino® Cream Bronzer
An illuminating cream bronzer that adds instant warmth and a subtle shimmer for that healthy fresh-from-vacay glow.
$20
Tower 28 Beauty
SOS Rescue Spray - Standard Size
What is it?
A soothing, purifying, and repairing daily rescue spray for angry, stressed out skin. 100% Natural. Dermatologist Tested. Clinically Proven.
SOS has received the National Eczema Association's Seal of Acceptance™ and is safe for all skin types.
What can I expect?
Healthier skin days. Live your best skin life with calm, happy, softer skin.
How do I use it?
Use AM/PM. Spray generously over clean skin. Let dry and follow with your regular skin routine. Also use throughout the day over makeup and as needed (post-workout, etc).
Tell me more!
Our skin goes through a lot: blemishes, flaky skin, makeup, sweat - not to mention environmental aggressors like dirt, pollution, UV exposure, and temperature changes. Think of SOS as your happy solution to angry skin. And here's the reason it works: it's inspired by you! The hero ingredient, hypochlorous acid, is naturally found in your white blood cells, which helps to fight and defend your body from harmful bacteria and inflammation. When applied to the skin, hypochlorous acid triggers an immune boost, which then signals your body to repair and heal irritated skin. This unique solution is pH balanced (4.5) and formulated for facial skin, but is safe to use on all ages and anywhere on your skin!
Anything else?
SOS just got a makeover! The new iconic orange bottle is inspired by a lifeguard's buoy and is made entirely of 100% post-consumer resin (recycled plastic!). Bottle is also fully recyclable, just remove cap/sprayer.
$28
Tower 28 Beauty
SunnyDays™ Tinted SPF 30
A 2-in-1 mineral sunscreen foundation with broad spectrum SPF 30, light-medium buildable coverage, and a natural finish. Designed for sensitive/problem-prone skin.
$32
Tower 28 Beauty
GetSet™ Matte Powder Blush
The first-ever setting blush, combining the benefits of a setting powder with a richly pigmented blush for 12-hr fade-proof color and blurred skin.
$22
Tower 28 Beauty
LipSoftie® Lip Treatment Set
The hydration of a lip mask + a sweet sheer tint for instant comfort and smooth, softie lips. Made for sensitive, irritated lips, the vegan formula is derm-approved and 100% clinically proven to heal and repair dry lips. Served up in a set of 4 tasty flavors that are formulated with 100% non-artificial, food-grade flavor, so no artificial flavor or fragrance to avoid further drying out lips.
$56
Tower 28 Beauty
$10 Gift Card
$10
Tower 28 Beauty
SOS (Store. Our. Stuff.) Makeup Bag
This lightweight, padded mesh bag is designed for function and generously sized to hold all your beauty essentials (and then some).
$24
Tower 28 Beauty
The Complexion Trio
Protect, correct and set with these 3 full-size complexion essentials and the GetSet™ Powder Puff Duo. $94 Value.
$70
Tower 28 Beauty
GetSet™ Pressed Powder
A talc-free, safe for sensitive skin setting powder that instantly blurs and smooths skin, and makes any base transfer- and sweat-proof.
$28