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Introducing Deep Dive, the bracelet that embodies the tranquil beauty of ocean blues. Handcrafted with varying shades of blue, each piece is a testament to artistry and individuality. Waterproof and meticulously crafted, it gains character and depth with every wear, mirroring the ever-changing hues of the sea. Dive into the essence of Pura Vida by securing yours today and let your style reflect the serenity of underwater exploration. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

The stars have aligned to bring you the super elegant Crescent Stars Ring Stack, available in silver or gold! This set features 3 rings, wearable separately or as a star-studded stack.

Our Sunrise Ring is the peak of perfection. This stackable style features an enamel sun rising over a cutout mountain design with a silver hammered band. Match it back to the Sunrise Bracelet for the ultimate outdoor look.

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. Easily Adjustable One size fits all, easy to slip on and off. Waterproof Go surf, snowboard, or even take a shower with them on.

Introducing the Onyx Bracelet: a sophisticated fusion of black and light grey, reminiscent of the timeless elegance of polished stone. Each bracelet, meticulously handcrafted, showcases the striking contrast of these two hues, creating a modern and versatile accessory. Waterproof and crafted with precision, every piece is one-of-a-kind, ensuring a unique addition to your style. Embrace the essence of Pura Vida and elevate your look with this distinctive piece today. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. Embrace a sunny state of mind in our stunning Sunshine Tag Ring. Expertly crafted with a sterling silver or 18k gold plated finish, this statement-making style features an etched sunshine graphic on the front, accented by a natural white opal stone. Each ring is embossed with lettering along the inside, with an antique feel that’s both delicate and natural. 18K Gold + Sterling Silver Hypoallergenic 18k plated gold over .925 sterling silver or .925 sterling silver. Opal Natural white opal stone. 2.6mm (H) x 4mm (W)

We only have eyes for the Sweetheart Stone Ring. With a delicate band and cutout heart charm, the silver style is accented with a delicate stone for a bit of sparkle!

Think sea turtles but make it luxe! Featuring opalescent stones in blue and white that sit in the center of each turtle, the Opal Sea Turtle Ring is designed for all the turtle lovers out there but with a sparkly twist!

We're catching major exotic vibes with our new Cowrie Hand Chain! This delicate hand chain loops around your finger and connects to a chain bracelet with tiny cowrie charms sprinkled in!

Cancer knows no limits. Help us Stand Up To Cancer with the purchase of this NEW style pack, and show you’re supporting research to find the newest and best treatments for all cancer patients. For each bracelet sold, 5% of the purchase price* will be donated to Stand Up To Cancer (SU2C) for sales made between 8/31/20 - 12/31/23, with a minimum donation of $25,000.  *If you'd like to learn more about our Charity donations and partnerships, click here.

Sea and be seen in our Flat Shell Ring. This bold, beachy style comes in two metal finishes—sleek silver and blushing rose gold—with a wraparound shell design that really knows how to make a splash. *Discount valid only on specific selected items. No coupon code required; discount will automatically be applied to select products in cart. Cannot be combined with any other offers or discounts. Does not apply to previous purchases. Final Sale. Sale ends January 16, 2022 at 11:59 PM PDT (January 17 at 8:59 AM CET).

We're crushing so hard on this Lovestruck Choker! Five dainty heart charms set on a shimmering rope chain, adjustable to 3 lengths for a layered look anyone would fall for. Choose between dazzling silver or romantic rose gold.

Receive 3 exclusive bracelets within 4-5 days of your first purchase. After that, your card will be charged on the 7th each month and your Bracelet Club pack should arrive around the 15th!

Save 31% on bracelets by purchasing our bestsellers bundle ($70 value), featuring 10 of our top selling originals! Wear them all together, mix and match your favorite combinations or share with a friend. Every bracelet is unique and hand-made therefore a slight variation in color combination may occur. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

Summer calls for all the color! The Ombre Rainbow Bead Stretch Anklet features an array of multi-colored glass beads that are all unique in size and separated by gold-plated spacer beads. Easy On and Off  One size fits most, easy to slip on and off.

Love surprises? (Yup, us too.) Grab one of our Mystery Packs, and we'll send you a super-special, totally secret style pack! All style packs are valued at $35-$45 so you're guaranteed to save at least 70%! Plus, you'll often receive a style not available anywhere else. Brb, adding to cart... *We cannot guarantee that you won't receive duplicates when ordering multiple mystery packs*

Take the flower field with you wearing our new Meadow Signet Ring! This polished silver signet band features a dried daisy resin pendant that can be stacked or worn by itself to stand out.

Designed by one of our absolute *fave* influencers, the Dreaming Outloud Jewelry Set features three boho-chic styles from the gorgeous @dreaming_outloud’s Hailey Miller. You'll get a retro seed bead choker with a dangling sun charm, a matching sun ring and a simple ear cuff. Each piece is accented with a 100% genuine turquoise stone, so every design is unique (kinda like you!).

Summer is a state of mind, and this stack will help you get there! Our Rainbow Stretch Bracelet Set of 8 features nine slip-on styles in a bold array of colors, which can be worn all at once or mixed and matched based on your outfit. For every bracelet set sold, Pura Vida will donate 5% of the purchase price ($50,000 minimum) to The Trevor Project, the leading suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ+) young people. *If you'd like to learn more about our Charity donations, click here.Waterproof Go surf, snowboard, or even take a shower with them on.  Easy On and Off  One size fits most, easy to slip on and off.

Did you know that 1 in 36 children will be diagnosed with Autism Spectrum Disorder? Additionally, there are over 5.8 million Autistic adults in the United States. Help the Autism community get the support and services they need with our Autism Society Bracelet. For every bracelet sold, Pura Vida will donate 5% of the purchase price to Autism Society of America, the nation's leading, grassroots Autism organization, which exists to create connections, empowering everyone within the Autism community with the resources needed to live fully. Along with its nationwide network of affiliates, the organization supports over half a million people in the Autism community annually. It believes that acceptance is creating a world where everyone in the Autism community is connected to the support they need when they need it. If you'd like to learn more about our Charity donation percentages, click here. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.