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A safe for sensitive eyes vegan mascara that visibly volumizes, lengthens, and defines for the most amped-up, natural-looking lashes.

Free shipping for orders $30+  What is it? A soothing, purifying, and repairing daily rescue spray for angry, stressed out skin. 100% Natural. Dermatologist Tested. Clinically Proven. SOS has received the National Eczema Association's Seal of Acceptance™ and is safe for all skin types.   How do I use it? Use AM/PM on clean skin in place of toner to maintain and prevent redness and irritation. Also use throughout the day over makeup and as needed (post-workout, etc) to refresh and purify. Super powered by Hypochlorous Acid Never heard of it? Well, your body has —like hyaluronic acid and ceramides, *hypochlorous acid* is made naturally by your skin. It's anti-inflammatory and antibacterial and helps defend your skin from harmful bacteria, reduce redness, and soothe irritation. This unique solution is pH balanced (4.5) and formulated for facial skin, but is safe to use on all ages and anywhere on your skin!

SWIRL, SIP, and SET with all 6 NEW full-size GetSet Matte Powder Blush shades—served up in a collectible can, complete with reusable glass straws and a limited edition Tower 28 beach towel. ONLY here, $160 value.

2 Full-Size Mascara in Black and Brown + Eyelash Curler ($52 value)

A soothing, purifying, and renewing toner treatment for fast angry skin relief. Use AM/PM to maintain and prevent redness and irritation. Jumbo size refills 4 standard bottles.

Double the blush, double the fun! The Cheeky Duo brings you the best of both worlds—a dewy BeachPlease Cream Blush + a soft matte GetSet Powder Blush for a buildable flush that lasts from A.M. to P.M.

Your dream lip combo in one easy set. This limited-edition duo includes a full-size OneLiner Lip Liner and an exclusive ShineOn Lip Jelly in Lucky—a sheer baby pink you can only get here. $31 Value.

A limited-edition lavender matte powder blush inspired by our LA roots—and made to give back. Through April 19, 100% of proceeds (dollar for dollar!) from every Pali Punch purchase will be donated to LA Strong Sports, to help rebuild sports facilities and programs lost in the recent Palisades and Altadena wildfires across LA.

A limited edition set with 3 full-size faves in our signature lavender hue plus a free mini tote. Only available here. Set includes GetSet Blush in Pali Punch, BeachPlease Blush in Party Hour, LipSoftie in Confetti Cake, and a complimentary Mini Tote.

This tote may be mini, but our feelings about it are big. It has reinforced handles, a side pocket for your phone (or gloss), and fully wipeable lining.

Puff, Puff Pat on GetSet Pressed Powder with this reusable + washable powder puff duo.

The hydration of a lip mask + a sweet sheer tint for instant comfort and smooth, softie lips. Pick any 3 flavors and build your own softie dream team

A daily SPF to rescue you from the rest. This clinically-tested mineral formula takes safe for sensitive skin’ to new horizons. It’s non-irritating, won’t break you out, won’t burn your eyes, has three seals of approval — and feels good (obviously).

Elevate your workout with the Sporty Line Bra. Made from sleek, cooling advanced performance fabric with medium-high compression, offering medium support. Ideal for low-to-medium impact activities.

Introducing the Be Mine Stretch Bracelet Set of 3—a sweet trio of stretchy, stackable bracelets that capture the essence of love and affection. Whether you're celebrating Valentine’s Day with someone special or treating yourself, this set is the perfect way to add a little heart to your look. With soft pinks, bold reds, and a touch of sparkle, these bracelets are perfect for mixing and matching, wearing them all together, or sharing the love with friends. Handmade with care, each bracelet is as unique as the love you celebrate. Get ready to wear your heart on your wrist this season! Easy On and Off  One size fits most, easy to slip on and off.

Follow your heart (wherever it leads) with our Choose Love Sticker. For every sticker sold, Pura Vida will donate 5% of the purchase price ($25,000 minimum) to The Trevor Project, the leading suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ) young people. *If you'd like to learn more about our Charity donations, click here.

Get ready to stand out with our Neon Daze Seascape Stretch Anklet. Tailored for those who love to make a statement, this anklet radiates beachy vibes and carefree energy! Crafted with vibrant neon yellow and pink hues, it's a bold accessory that commands attention. Made with vinyl discs and a durable elastic chord, it's not only stylish but also comfortable for all-day wear. Simply slip it on and watch your outfit come to life! Easy On and Off  One size fits most, easy to slip on and off.

Show your team spirit with bracelets designed to match your favorite sports team, club, or school colors! Whether you’re at the game or cheering from home, wear your team on your wrist and carry your pride everywhere you go. Get yours today and let the colors do the talking! Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

Meet your new everyday stack. The Breakwater Pack channels cool coastal tones for a laid-back look that goes with literally everything. Inspired by salty air, soft waves, and that endless summer state of mind. Fresh colors. Easy layers. Ready for wherever the day takes you.

Our most loved Sport Bottle in a 20 oz size. Like the larger Sport Bottle sizes, the 20 oz Sport Bottle was crafted with the active lifestyle in mind. It’s completely leakproof with the straw down and can easily fit in backpacks and cup holders. The ergonomic bucket handle makes it transportable and the perfect bottle for workouts, hikes, or everyday adventures. Product Details: 20 oz Capacity Completely Leakproof Circular Flip Straw Cup holder friendly Bucket handle 18/8 Stainless Steel Rubber Base Ergonomic Design BPA Free Dishwasher Safe