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One way to make your favorite PV piece even more special? By personalizing it with your own message! Our Black Alphabet Bead Bracelet is the perfect low profile design to add to any stack. Plus, you can personalize it with your name, an important date, a funny saying or message to make you smile throughout the day!

Honor the bravery and sacrifice of our country’s servicemen and women with our Coast Troops Original Bracelet. This patriotic piece comes in string shades of red, white and blue, plus a hint of shimmery silver to really make it stand out. For every bracelet sold, Pura Vida will donate 5% of the purchase price to  Semper Fi & America’s Fund. Semper Fi & America’s Fund cares for our Nation’s critically wounded ill, and injured service members, veterans, and military families. Supporting all branches of the U.S. Armed Forces, they provide one-on-one case management, connection, and lifetime support. Today. Tomorrow. Together.  *If you'd like to learn more about our Charity donation percentages, click here. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

Proud to be an American? Show it off in style with the USA Vinyl Disc Stretch Bracelet! This easy-on-and-off design features alternating red, white and blue discs, with white-and-gold alphabet beads spelling out U.S.A. For every bracelet sold, Pura Vida will donate 5% of the purchase price to Home for Our Troops a nonprofit organization that builds and donates specially adapted custom homes nationwide for severely injured post-9/11 Veterans, to enable them to rebuild their lives. If you'd like to learn more about our Charity donation percentages, click here. Easy On and Off  One size fits most, easy to slip on and off.

Salute our servicemen and women with our Land Troops Original Bracelet. In shades of green, yellow, black, and white, this string style honors those who protect our country-- at home and worldwide. For every bracelet sold, Pura Vida will donate 5% of the purchase price to Semper Fi & America’s Fund. Semper Fi & America’s Fund cares for our Nation’s critically wounded ill, and injured service members, veterans, and military families. Supporting all branches of the U.S. Armed Forces, they provide one-on-one case management, connection, and lifetime support. Today. Tomorrow. Together. *If you'd like to learn more about our Charity donation percentages, click here. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

Save 25% on anklets by purchasing our Sweet Solstice Friendship Anklet 5 Pack ($40 value), featuring 5 of our top selling original anklets! Wear them all together, mix and match your favorite combinations or share with a friend. Every anklet is unique and hand-made therefore a slight variation in color combination may occur. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

Slightly larger than our original bracelets, your ankle can now be as stylish as your wrist! Every anklet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your anklets every day only enhances the natural look and feel. Every anklet is unique and hand-made therefore a slight variation in color combination may occur. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

Slightly larger than our original bracelets, your ankle can now be as stylish as your wrist! Every anklet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your anklets every day only enhances the natural look and feel. Every anklet is unique and hand-made therefore a slight variation in color combination may occur. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

Pretty pastels with a story to tell this summer. The Sunset Beach Stretch Ring Set of 3 features a beautiful blend of stunning, summer shades to create a patterned design you won't want to take off all year long.

Be a green queen in our Earth Day Original Bracelet! This super-stackable style features strings in soft, earthy shades and packs an eco-chic punch. For each bracelet sold, Pura Vida will donate 5% of the purchase price ($25,000 max) to the National Parks Conservation Association, supporting its mission to protect and preserve America’s national parks for present and future generations. *If you'd like to learn more about our Charity donation percentages, click here. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

Did you know that more than 785 million people around the world don’t have access to clean water? You can make a difference for them with our World Water Day Tile Bead Stretch Bracelet. This slip-on style features alternating aqua and gold tile beads, and coordinates perfectly with our other World Water Day designs. For every bracelet sold, Pura Vida will donate 5% of the purchase price to One ATTA Time and its mission to provide families around the world with access to clean drinking water. *If you'd like to learn more about our Charity donation percentages, click here. Easy On and Off  One size fits most, easy to slip on and off.

Bring the coastal vibrance of South Beach to your ring stack with the Striped Enamel Gold Ring. Glossy alternating enamel mirrors the hues of white sandy beaches and turquoise waters while set inside a durable gold-plated casting.

Add a touch of delicate, dangling detail to your summer style with our Dainty Enamel Chain Wrap Earrings. Featuring a smooth, polished finish attached to a butterfly clutch these are the perfect pair of earrings for any summer look. The chain drop measures about 15mm.

Get ready for summer with our Sunset Striped Dome Ring, featuring a gold-plated base and a playful domed center in eye-catching pastel stripes.

California dreaming of our newest Harper Charms all. summer. long. Our Harper California Charm is inspired by Pura Vida's home state and adds a personal detail to any piece. Available in a gold or silver finish, this charm is sure to be your new fave! You can wear this charm individually or mix and match with any of our other Harper Charms – the possibilities are endless! All of our Harper Charms are compatible with any of our Harper Bases, so you’ll have everything you need to create something completely unique and special – just like you! How it works: Make it Click You'll need to hear a click to make sure your charm is securely fastened.  Mix-n-Match All Harper Charms and Harper Bases are interchangeable and easy to mix-n-match.

Say hello to the perfect gift to celebrate someone special on their big day! Our Happy Birthday Bracelet has adjustable string to ensure a comfortable fit for any wrist. Accompanied by an exclusive birthday card, this bracelet comes with a sprinkle of happiness! Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

Cascading color that screams summer. The bars of the Ombre Enamel Hoop Earrings have a smooth, glossy enamel coating and dangle off of petite jump rings. Diameter measures about 20mm.

Channel your charming coastal cowgirl energy with the Gemstone Drop Chain Anklet. Dangling from a gold-plated paperclip chain, this piece features an assortment of soft beads and crystals inspired by the sea. The total length of the anklet is 9'' with a 1'' extension.

Wrap the colors of summer around your finger with the Ombre Rainbow Bead Stretch Ring. Threaded with glass seed beads set between gold spacer beads, this ring stretches to perfectly fit your finger.

Hang ten with Harper this summer! Our Harper Surfboard Charm is available in a gold or silver finish. You can wear this charm individually or mix and match with any of our other Harper Charms – the possibilities are endless! All of our Harper Charms are compatible with any of our Harper Bases, so you’ll have everything you need to create something completely unique and special – just like you! How it works: Make it Click You'll need to hear a click to make sure your charm is securely fastened.  Mix-n-Match All Harper Charms and Harper Bases are interchangeable and easy to mix-n-match.