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It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.

Get a glimpse into your future with our Tarot Card Pendant Necklace. Available in two metal finishes—silver and rose gold—this ready-to-layer style comes with a twisted rope chain and dangling tarot card pendant. Choose from the Lover, signifying finding harmony within yourself; the Star, symbolizing inspiration and renewed optimism; the Sun, foretelling good fortune and happiness; the Moon, representing intuition and imagination; and the Empress, symbolizing femininity and creative expression. (Or play your cards right and get all five!).

Keep calm and show your Pride with the For All Fidget Necklace! This standout style features a golden rope chain and bar charm stamped with enamel rainbow letters, plus a glittering heart stone to really make a statement. For every necklace sold, Pura Vida will donate 5% of the purchase price ($50,000 minimum) to The Trevor Project, the leading suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ+) young people. *If you'd like to learn more about our Charity donations, click here.

What good is a wave if it's not decked out in pretty stones? The Stone Wave Toe Ring features two types of stones - turquoise or opal - set side by side along our classic wave design so you can take the beach with you wherever you go!

Show love and support for cancer patients, accident victims, new mothers and so many more with the Blood Saves Lives Braided Bracelet. With strands of red, pink and white, this braided beauty is the perfect style for your V-day stack. Even better: It benefits the nation’s largest blood provider, the American Red Cross. For every bracelet sold, Pura Vida will donate 5% of the purchase price* to the Red Cross to support its mission to provide lifesaving blood to those in need. *If you'd like to learn more about our charity donations, click here. **The American Red Cross name and logo are used with its permission, which in no way constitutes an endorsement, express or implied, of any product, service, company, opinion or political position. The American Red Cross name and logo are registered trademarks owned by the American National Red Cross. The American Red Cross is a 501(c)(3) charity. For more information, please visit redcross.org. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

You + the Lovers Heart Ring = cutest couple EVER! With double layers of lovely heart charms, this super-cute style comes in rose gold with pearlescent enamel.

Take notes, Cupid: Our Lovestruck Ring is the way to everyone’s heart. Available in two metal finishes—silver or rose gold—this darling design features an enamel heart charm pierced through with an arrow, and looks even more aww-dorable when paired with our Lovestruck Studs and Charm Bracelet.

Who needs a secret admirer when you could treat yourself to our Mood Love Hearts Enamel Band Ring? Featuring a continuous loop of precious heart charms, this darling design has the word “LOVE” engraved along the inside for some added sweetness. Plus, it’s available in two stunning varieties: gold with black enamel and silver with color-changing enamel that switches based on your mood! Here's what each color means: Blue: Feelin' fine & on cloud nine Purple: Passionate & loving (aw, so sweet!) Green: Super chill & ready to relax Amber: Next-level creative & totally dreamy Red: Full of energy & stoked for an adventure Black: Feelin' powerful & mysterious

It’s impossible not to be smitten with our Pavé Pearl Heart Hoop Earrings! This beyond-gorgeous pair features an open heart design studded with itty bitty pearl beads, plus a romantic rose gold finish that ups the flirty factor

Our Lock Hoop Earrings are key to creating an epic jewelry collection. They feature a dangling lock charm with a rhinestone in the center to add a hint of sparkle.

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning.  Reminiscent of serendipitous encounters, this bracelet will have you wondering how you ever lived without it. Available in sterling silver or 18K gold plating, the Chain And Charms Bracelet features a satellite chain with a mini tag and a hanging natural Rainbow Moonstone. 18K Gold + Sterling Silver Hypoallergenic 18k plated gold over .925 sterling silver or .925 sterling silver. Moonstone Natural rainbow moonstone stones. 4mm diameter.

Get lost in a dream with the Dreamscape Hoops with dangle charms! This statement piece, featuring mini moon, star, and north star charms will make your whole look sparkle like the night sky.

We’ll spell it out for you – this Alphabet Choker is sure to be your new favorite! Personalize any necklace stack with this dainty and chic statement piece, featuring a letter of your choosing on a simple silver choker.

Lend a hand to our battle against breast cancer with the Boarding for Breast Cancer Half N Half Bracelet. This easy-on, mixed-material style is twice as nice, with an open link chain and itty bitty seed beads, plus a dangling ribbon charm that shows your support for breast cancer survivors. For every bracelet sold, Pura Vida will donate 5% of the purchase price to Boarding for Breast Cancer. This nonprofit organization is dedicated to educating young people about the importance of maintaining a healthy, active lifestyle as the best means of breast cancer prevention, as well as providing survivor support for those affected by breast cancer.  If you'd like to learn more about our Charity donation percentages, click here. Waterproof Go surf, snowboard, or even take a shower with them on.  Easy On and Off  One size fits most, easy to slip on and off.

Introducing the official anklet of the World Surf League! Our new World Surf League Mini Braided Anklet is a delicate take on a classic style. Every bracelet is 100% waterproof so that you can surf your heart out! Wearing your anklet every day only enhances the natural look and feel. Every anklet is unique and hand-made therefore a slight variation in color combination may occur. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

When in doubt, just go retro! Our Wonderland Earring Set will give you major ‘70s vibes, and features two pairs of must-wear styles. The first is an enameled mini hoop design, and the second is a heart-shaped BFF set, complete with enamel coating and a colorful rainbow.

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. Picture a sunset by the beach, the scent of ocean in the air, sand slipping through your fingers. Now imagine how much more magical it would be when wearing our Diamond Wave Ring. Crafted with an organically hammered band in sterling silver or 18K gold plating, this simply stunning piece features a sparkling brilliant white natural diamond that shines even brighter when struck by the sun. For every ring sold, Pura Vida will donate 5% of the purchase price to New Hope Girls, a nonprofit dedicated to fighting trafficking and exploitation by providing rescue, refuge and restoration to girls and women. If you'd like to learn more about our charity donations, click here. 18K Gold + Sterling Silver Hypoallergenic 18k plated gold over .925 sterling silver or .925 sterling silver. Diamond Round brilliant natural white diamond. 2mm diameter.

Meet your new travel bestie! Our brand new classic backpacks are designed to fit ALL of your essentials with a spacious 29L main compartment, front pouch pocket and a side water bottle holder so you can stay hydrated on the move! Last but not least, we added an exclusive Pura Vida patch.

Make your style psychedelic with our Pastel Vintage Heart Ring. With a delicate silver band and major ‘70s vibe, it features an enameled heart charm and tiny glass stone for a hint of sparkle.

Bring on the bold in our Wonderland Enamel Ring Stack! In bright yellow, pink and blue hues, this trio of enamel styles can be worn solo for a slightly toned-down look, or all together to make a major summer statement.