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Boho babes, this one’s for you! Our Fringe Bead Anklet adds a touch of eccentricity to every outfit, thanks to dangling metal fringe accents lined with itty bitty beads. Choose from two cool color combos—silver and turquoise or rose gold and white—or layer ‘em together for the ultimate statement style.

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique— in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

If it's not bright, we don't want it! The Ibiza Cowrie Charm Choker is the highlight of the summer. The choker features a single raw cowrie shell and edges dipped in silver with tiny neon beads and string in white or strawberry to hold it all together!

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique— in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

Save 20% on bracelets by purchasing our Spring Breakers Friendship Pack ($38 value), featuring 5 of our best-selling styles! Wear them all together, mix and match your favorite combinations or share with your friends. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique— in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

Mix in some spunk to your sweet Valentine's Day look with the Stone and Enamel Heart Pendant Necklace. Surrounded by a rhodium-plated cast, the pendant charm acts as a striking center to the durable and dimensional chain.

Hunting for seashells looks so much chicer when you’re wearing our Sea Treasures Anklet! Available in two metal finishes—silver and rose gold—this luxe style features pearl chips spread throughout, for an opalescent shimmer that makes any outfit shine.

Curvature that naturally sets against your finger in the way a dusk sun sets against a sandy coast. Bask in the afterglow of this focal piece, available in both silver and gold.

Get your very own invite to the School of Magic with our Hogwarts Letter Flip Ring! This double-sided design features the signature Hogwarts ‘H’ seal on the front, which flips over to reveal a “Waiting on my letter” inscription on the back. For every ring sold, Pura Vida will donate 5% of the purchase price to the World Literacy Foundation, with a maximum donation of $25,000. Your donations will help further the World Literacy Foundation’s mission to ensure that every child—regardless of geographic location—has the opportunity to acquire literacy skills and books to reach their full potential! *If you'd like to learn more about our charity donations, click here. WIZARDING WORLD characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s23)

Introducing the Shark Tank Bracelet - the iconic piece that ignited a sensation. Crafted with meticulous care, each bracelet is a testament to artisanal expertise, blending shades of grey, blue, and white in a mesmerizing dance of colors. Waterproof and meticulously handcrafted, no two are alike, ensuring your style remains as distinct as you are. As you embrace adventure, this bracelet only grows more enchanting with time, exuding a laid-back allure that resonates with the spirit of Pura Vida. Elevate your wrist game today and immerse yourself in the essence of pure living. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

Accessorize your accessories with a Pura Vida Sticker! Each design is super cute and detailed, and looks awesome on everything from a clutch or backpack to your folders, notebooks and more!

What's better than one cute necklace? Three! Introducing our new Layered Necklace Clasp that keeps your layered looks on fleek! All you have to do is connect each necklace chain to the individual clasps or jumps and then simply close it with its magnetic feature! Any and *all* of our necklaces can be used with this ever so convenient clasp!

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. One way to make your favorite PV piece even more special? By customizing it with your own message! Our Demi-Fine Engravable Heart Choker is available in anti-tarnish sterling silver or 18k gold plating. You can personalize this elevated design with your name, an important date, a special message or cute symbols! 18K Gold + Sterling Silver Hypoallergenic 18k plated gold over .925 sterling silver or .925 sterling silver.

Dusk or dawn, the Sunburst Ring will keep your days bright with a fun sun bursting design! This gorgeous ring comes in two metals - rose gold and silver - so you can stack it or wear it as a statement piece!

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique— in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

Belong to the most chivalrous house of all with our Gryffindor 3 Ring Stack. This multi-piece set includes an enamel band in Gryffindor’s house colors, a faceted red glass baguette stone style, a crimson band with a trio of clear glass stones and "Gryffindor" engraved inside the middle ring. For every ring stack sold, Pura Vida will donate 5% of the purchase price to the World Literacy Foundation, with a maximum donation of $25,000. Your donations will help further the World Literacy Foundation’s mission to ensure that every child—regardless of geographic location—has the opportunity to acquire literacy skills and books to reach their full potential! *If you'd like to learn more about our charity donations, click here. WIZARDING WORLD characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s23)

One way to make your favorite PV piece even more special? By customizing it with your own message! Our Engravable Heart Choker comes in two finishes—silver or rose gold and can be personalized with your initials, an important date, your constellation or cute symbols!