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One way to make your favorite PV piece even more special? By customizing it with your own message! Our engravable Signet Ring comes in three finishes—silver, gold or rose gold—with a classic circle shape that’s super chic. Plus, you can personalize it with your name, an important date, your constellation or cute symbols!

Heading out for a fun day? Grab one of our new Mini Backpack, the perfect size for holding all your essentials while still looking mega cute! This mini backpack features a large main compartment, a front zipper pouch pocket, padded straps and a custom Pura Vida patch in plush teddy bear fabric!

Introducing Grapevine Purple Bracelet: the original inspiration. Crafted by hand, each bracelet boasts a rich purple hue reminiscent of vineyards at twilight. Waterproof and meticulously made, every piece is one-of-a-kind. As you wear it, its allure only deepens, evolving with every adventure. Immerse yourself in the essence of Pura Vida by adorning your wrist with Grapevine Purple Bracelet. Don't wait—embrace the vibes today. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

Everyday studs with a vibrant twist. The center stone features a clear glass, bezel-set focal point with glossy, cerulean enamel lining the perimeter.

Add some fiesta feels to all your spring 'fits with our Playa Seed Bead Hoop Earrings. This eye-catching design features a sterling silver post and array of colorful seed beads for a look that's just as cute with your swimsuit as it is with a sundress.

Introducing the Kappa Kappa Gamma Stretch Bracelet – featuring a playful mix of vibrant blue and navy vinyl disc beads! Whether jazzing up your daily look or celebrating sisterhood, this stretchy bracelet is as comfy as it is versatile. Wear it solo or stack it up for extra fun. Let your Kappa Kappa Gamma spirit shine and rock sisterhood with a touch of playful flair! Easy On and Off  One size fits most, easy to slip on and off.

Another day, another wave ring! The Kona Ring is ready to be stacked, featuring a single wave shaped band in rose gold or silver with "pura vida" and "make waves" stamped on the inside.

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. Channel the enduring beauty of a new dawn with the Baguette Sunburst Pendant Necklace. The soft, round edges effortlessly pair with the striking dimension of the bursts to create an elevated staple for everyday.   18K Gold + Sterling Silver Hypoallergenic 18k plated gold over .925 sterling silver or .925 sterling silver. Cubic Zirconia Stone Cubic zirconia stone. 8mm (W), 6mm (H)

Display your patience and loyalty with our Hufflepuff Tile Bead Stretch Bracelet. This stackable style features a slip-on-and-off design, with yellow and black beads and a bitty charm engraved with the house’s badger mascot. For every bracelet sold, Pura Vida will donate 5% of the purchase price to the World Literacy Foundation, with a maximum donation of $25,000. Your donations will help further the World Literacy Foundation’s mission to ensure that every child—regardless of geographic location—has the opportunity to acquire literacy skills and books to reach their full potential! *If you'd like to learn more about our charity donations, click here. WIZARDING WORLD characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s23) Waterproof Go surf, snowboard, or even take a shower with them on.  Easy On and Off  One size fits most, easy to slip on and off.

Introducing the Under the Sea Anklet: Dive into style with this ocean-inspired accessory. Crafted slightly larger than our original bracelets, this waterproof anklet ensures your ankle is as stylish as your wrist. From surf to shower, it's ready for any aquatic adventure. Embrace its natural look and feel as you wear it daily. Handmade with care, expect slight variations that add to its unique charm. Let the Under the Sea Anklet be your companion as you explore the depths of fashion. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

Our Mini Coin Huggie Earrings are proof that less is always more. This itty bitty design comes in a silver or rose gold finish, with a close-to-the-ear fit and dangling coin charms for a pretty hint of sparkle.

Spoil a special mama with this gift set! Includes a pair of rose gold designs that show some love for the special ladies in your life. The duo includes a delicate choker and bold ring, with alphabet accents that help them flaunt their “mama” status in style. For each set sold, 5% of the purchase price will be donated to March of Dimes, a nonprofit organization that fights for the health of all moms and babies. If you'd like to learn more about our Charity donations, click here.

It takes all of us to win the battle against breast cancer, and our B4BC Friendship Pack is ready to join the fight! Featuring 10 Originals in shades of pink, you can keep one (or two) for yourself and gift the rest to your friends who wanna show support. For every pack sold, Pura Vida will donate 5% of the purchase price to Boarding for Breast Cancer, a nonprofit that advocates for early detection and a healthy, active lifestyle as the best means for preventing breast cancer, as well as providing support for Survivorship communities.  If you'd like to learn more about our Charity donation percentages, click here. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

Muggles will marvel over our Hogwarts Mix N Match Earring Pack! This five-style set features an enchanting collection of gold studs, including a Hogwarts letter, broomstick, golden snitch, Sorting Hat and Seeker badge—complete with extra-special accents like moonstone and clear glass stone. For every earrings pack sold, Pura Vida will donate 5% of the purchase price to the World Literacy Foundation, with a maximum donation of $25,000. Your donations will help further the World Literacy Foundation’s mission to ensure that every child—regardless of geographic location—has the opportunity to acquire literacy skills and books to reach their full potential! *If you'd like to learn more about our charity donations, click here. WIZARDING WORLD characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s22)

Our La PLaya Stud Earrings feature stunning studs with a unique stacked silhouette and vacation-inspired colorway. The stones in each stud are genuine turquoise and clear glass, a pair that beautifully contrasts one another to create a striking and dynamic balance.

Save 20% on bracelets by purchasing our Men's Making Waves Friendship Pack ($35 value), featuring 5 of our best-selling dark toned originals! Wear them all together, mix and match your favorite combinations or share with your friends. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks.  Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

Make Godric Gryffindor™ proud with our Gryffindor™ Toggle Choker. This truly magical design features a paperclip chain and toggle clasp, with a Gryffindor™ crest charm and “courage, determination, bravery” etched on the back. For every necklace sold, Pura Vida will donate 5% of the purchase price to the World Literacy Foundation, with a maximum donation of $25,000. Your donations will help further the World Literacy Foundation’s mission to ensure that every child—regardless of geographic location—has the opportunity to acquire literacy skills and books to reach their full potential! *If you'd like to learn more about our charity donations, click here. WIZARDING WORLD characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s23)

Talk about a match made in heaven! Our Sweetheart Stone Earrings feature a pair of cutout heart studs in two metal finishes. Each pair includes a delicate stone accent for a hint of sparkle.

You can't go wrong with our Neon Chain Hoop Earrings! Featuring a unique design of silver hoop earrings and dangling delicate chains with neon blue beads mixed in, these earrings can be styled perfectly with our other neon chain styles.