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Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. The stunning, sun-kissed centerpiece for everything you go on to create with your jewelry canvas. Available in silver and gold, the Baguette Bar Chain Choker features a flat cable chain that meets at a bezel-set baguette stone base with a 3'' extension, allowing you to switch up the look as you please.   18K Gold + Sterling Silver Hypoallergenic 18k plated gold over .925 sterling silver or .925 sterling silver. Cubic Zirconia Stone Cubic zirconia stone. 7.5mm (W) x 4.5mm (H)

Want an itty bitty style that makes a big statement? Look no further than our World Water Day Mixed Bead Choker! This made-to-layer design features an array of beautiful beads in shades of aqua, white and gold. For every necklace sold, Pura Vida will donate 5% of the purchase price to One ATTA Time and its mission to provide families around the world with access to clean drinking water. *If you'd like to learn more about our Charity donation percentages, click here.

A little fruit is super cute! Case in point: Our Pineapple Ring! Available in a gold or silver finish, this tropical style features an itty bitty enameled pineapple.

If you need only one style for spring, our Bitty Pearl Flower Ring is it! This super-girly design features a delicate silver band, with a pearl bead flower and faceted glass bead accent in the center.

Channel your inner ‘90s kid with our Kaleidoscope Stud Earring Pack! This set of six silver studs is giving us alllll the good vibes. Made to mix and match, with everything from cutout smiley face, peace sign and evil eye designs to enameled heart and yin yang styles and a daisy seed bead beauty.

Chic will be your middle name with the Luna Quartz Ring! This rose gold ring features a long raw clear quartz stone known for its master healing properties. The stones are 100% genuine (aka 100% unique!).

Bold, bright, anything-but-basic—our Rainbow Checkerboard Ring checks all the boxes. Set on a gleaming gold band, it features a colorful enamel checkerboard design that gives off major retro vibes. For every ring sold, Pura Vida will donate 5% of the purchase price ($50,000 minimum) to The Trevor Project, the leading suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ+) young people. *If you'd like to learn more about our Charity donations, click here.

The Anxiety Disorder Awareness Pack features a trio of bracelets in soothing hues and a genuine amazonite stone. 5% of the purchase price* will be donated to the Anxiety & Depression Association of America (ADAA). ADAA is an international nonprofit organization dedicated to the prevention, treatment, and cure of anxiety, depression, OCD, PTSD, and co-occurring disorders through education, practice, and research.  If you'd like to learn more about our Charity donation percentages, click here.

Introducing our Monochrome Stretch Bracelet Set of 8 – your new essential stack! With its captivating blend of monochrome shades, this versatile set is perfect for rocking all year round. Elevate your everyday look with effortless flair and a touch of sophistication! Easy On and Off  One size fits most, easy to slip on and off.

Everyone deserves love, and our For All Style Pack is here to give it to you. This four-piece set features a black Malibu, a rainbow bead stretch style, a string-and-ball-bead design, and a bitty braid band with a multicolored “For All” charm. For every style pack sold, Pura Vida will donate 5% of the purchase price ($50,000 minimum) to The Trevor Project, the leading suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ+) young people. *If you'd like to learn more about our Charity donations, click here. Easily Adjustable One size fits all, easy to slip on and off.

Make every day a vacay with our Out to Sea Vinyl Stretch Bracelet Set. This eight-piece pack features a variety of stretchy, slip-on styles with beads in shades of ocean blue and gold. For every bracelet set sold, Pura Vida will donate 5% of the purchase price ($100K maximum) to the Surfrider Foundation, an organization dedicated to the protection and enjoyment of the world’s ocean, waves, and beaches for all people, through a powerful activist network. *If you'd like to learn more about our Charity donation percentages, click here. Easy On and Off  One size fits most, easy to slip on and off.

Show some lunar love to our new Crescent Moon Ring! Available in a sleek silver, this wraparound style features a crescent moon shape, with an amethyst accent for an extra dose of dazzle.

Find greater peace and connect with your inner spirit when wearing our Celestine Intention Stretch Bracelet. This slip-on style features a continuous band of genuine celestine gemstones, plus a raw quartz bead for some extra magic. For every bracelet sold, Pura Vida will donate 5% of the purchase price to Mental Health America, the nation’s leading community-based nonprofit dedicated to meeting the needs of individuals living with mental health conditions, and promoting mental health as a critical part of wellness. *If you'd like to learn more about our Charity donations, click here. Waterproof Go surf, snowboard, or even take a shower with them on.  Easy On and Off  One size fits most, easy to slip on and off.

Each magnetic gift box comes with an exclusive sticker & can fit a few bracelet & jewelry products.

Introducing Arctic Chiller, the bracelet that captures the icy allure of Arctic waters. Handcrafted with a blend of soothing blues and deep navy tones, each piece is a symbol of craftsmanship and distinction. Waterproof and meticulously made, it evolves in sophistication with every wear, echoing the mystique of the ocean's depths. Immerse yourself in the essence of Pura Vida by securing yours today and let your style echo the cool tranquility of polar waters. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

Save 31% on bracelets by purchasing our Red, White, Blue Friendship Pack ($70 value), featuring 10 of our top selling Red, White and Blue Original Bracelets. Wear them all together or give some to your friends! Every bracelet is unique and hand-made therefore a slight variation in color combination may occur. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. Discover micro moments of love in our Tiny Heart Choker. Available in anti-tarnish sterling silver or 18k gold plating, it features a delicate open-link chain and polished heart charm for a stunning way to attract romance into your everyday. 18K Gold + Sterling Silver Hypoallergenic 18k plated gold over .925 sterling silver or .925 sterling silver.

When you practice empathy, you let others know that they are seen and not alone. Wear this dainty necklace as a reminder to practice empathy towards others every day and help build a kinder and more connected world. For each necklace sold, 5% of the purchase price* will be donated to kindness.org and their mission to educate and inspire people to choose kindness. *If you'd like to learn more about our charity donations, click here.

Proud of your PV Pride pieces?! Store 'em in style with our Pride ’24 Collection Box! Featuring whimsical graphics and uplifting phrases, this box is the perfect size to fit your fave bracelets, necklaces, rings and more. For every box sold, Pura Vida will donate 5% of the purchase price ($50,000 minimum) to  The Trevor Project, the leading suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ+) young people. *Limited Quantities Available* *If you'd like to learn more about our charity donations, click here.

Who doesn't love a sparkling bouquet?! This 3-in-1 set of rose gold rings features an intricate gilded daisy and glimmering crystals. Wear solo or stacked for a fuller bloom!