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Pura Vida Bracelets
Diamond Cut Fidget Ring
Our Diamond Cut Fidget Ring is the ultimate hands-free way to chill out — whether you’re watching sunsets on the coast or just vibing through everyday adventures. Made with a waterproof IP gold-plated base and a diamond-textured spinner that glides with every move, it's built to shine (and spin) all summer long. Trust us: once you start, you won't want to stop.
Waterproof
Go surf, snowboard, or even take a shower with them on.
$24.00
Pura Vida Bracelets
Blooming Frosted Bead Stretch Bracelet
Golden hour glow, but make it wearable. The Blooming Frosted Bead Stretch Bracelet is a must for sun chasers and daydreamers alike, with colorful raw quartz and glass beads, a luminous pearl at the center, and a comfy stretch fit that slides right on.
Each bead is a little one-of-a-kind (just like you), and it’s 100% waterproof — so you can dive, dance, and live your best life without a second thought. Finished with a dainty gold-plated "pura vida" logo tag, it’s the perfect piece to add a little sparkle to your everyday adventures.
Waterproof
Go surf, snowboard, or even take a shower with them on.
Easy On and Off
One size fits most, easy to slip on and off.
$16.00
Pura Vida Bracelets
Blooming Frosted Bead Choker
Our Blooming Frosted Bead Choker is pure sunshine in jewelry form, with frosted raw quartz and glass beads in a dreamy mix of soft pastels and bright pops. Each bead is totally unique — just like every epic memory you’re about to make wearing it.
Finished with a dainty IP gold-plated stainless steel logo tag and an adjustable fit, this waterproof stunner is made for pool days, beach hangs, and everything in between. Layer it with your favorite charms or let it shine solo — either way, it’s pure vacay magic.
Waterproof
Go surf, snowboard, or even take a shower with them on.
$20.00
Pura Vida Bracelets
Le Jolie Stretch Bracelet Pack
Jet set your wrist game to full-on vacay mode with the Le Jolie Stretch Bracelet Pack. Bursting with bright coastal colors, playful evil eye accents, and beachy vinyl disc beads, this waterproof stack brings the spirit of sun-drenched European getaways straight to your everyday style.
Designed to slip on easily thanks to its comfy stretch fit, these bracelets are made for spontaneous swims, farmers' market strolls, and endless golden hour hangs. Layer them up for a full-color moment, or mix and match to make your own sunshine.
Waterproof
Go surf, snowboard, or even take a shower with them on.
Easy On and Off
One size fits most, easy to slip on and off.
$32.00
Pura Vida Bracelets
Le Soleil Stretch Bracelet Pack
Channel those endless golden hour days with the Le Soleil Stretch Bracelet Pack — a set so beachy and bold, you’ll basically hear waves crashing when you wear it. Featuring a fun mix of colorful vinyl disc beads and a luxe gold-plated cowrie shell, this waterproof stack feels straight out of a retro postcard from Capri or the Côte d’Azur.
The easy stretch fit means you can slip them on and off effortlessly — no trip to the Amalfi Coast required (but highly recommended). Wear them stacked together for a major vacation-vibe moment or mix them in with your everyday favorites to keep the sun-soaked energy going year-round.
Waterproof
Go surf, snowboard, or even take a shower with them on.
Easy On and Off
One size fits most, easy to slip on and off.
$32.00
Pura Vida Bracelets
Waves for Days Anklet Friendship Pack
Let the good vibes roll with our Waves for Days Anklet Friendship Pack 🌊☀️ — a sun-drenched stack that’s basically vacation mode in bracelet form. Inspired by golden beaches, salty swims, and endless coastlines, these colorful anklets mix soft pastels and punchy neons for a look that’s as playful as it is iconic.
Each set is made for making memories: stack ‘em, swap ‘em, or share ‘em with your ride-or-die crew. And with 100% waterproof designs and adjustable fits, they’re ready to keep up with every cannonball, cliff jump, and coastal cruise you dream up.
Waterproof
Go surf, snowboard, or even take a shower with them on.
Easily Adjustable
One size fits all, easy to slip on and off.
$32.00
Pura Vida Bracelets
Catch a Vibe Anklet Friendship 5 Pack
Cue the sunshine and good times — the Catch a Vibe Anklet Friendship Pack is here to turn every day into a getaway. 🌞✨ Inspired by the retro glow of Euro-coast summers, this vibrant set is made for pool parties, beach hangs, and everything in between. Featuring a dreamy mix of neon pops, sunset hues, and pastel twists, each anklet feels like a mini postcard from paradise.
Wear them stacked, share them with your crew, or rock a different vibe every day. Plus, they’re 100% waterproof and easily adjustable — so you can dive, dance, and daydream without ever taking them off.
Waterproof
Go surf, snowboard, or even take a shower with them on.
Easily Adjustable
One size fits all, easy to slip on and off.
$30.00
Pura Vida Bracelets
Pearl Bead Choker
Cue the compliments. This delicate pearl choker is subtle, stackable, and totally timeless. Perfect for layering or letting it shine solo.
$30.00
Pura Vida Bracelets
Surfrider Mirror Chain Choker
Love a layered look? Make sure to start with our Surfrider Mirror Chain Choker! This elevated style features a glimmering gold mirror chain, which is the perfect foundation for an epic summer necklace stack. For every choker sold, Pura Vida will donate 5% of the purchase price ($100K maximum) to the Surfrider Foundation, an organization dedicated to the protection and enjoyment of the world’s ocean, waves, and beaches for all people, through a powerful activist network.
*If you'd like to learn more about our Charity donation percentages, click here.
Waterproof
Go surf, snowboard, or even take a shower with them on.
$18.00
Pura Vida Bracelets
Pride Love Sticker
All you need is love, right? Our Love is Love sticker is the perfect positive addition to any water bottle, laptop or notebook.
For every sticker sold, we’ll donate 5% of the purchase price* to The Trevor Project, the leading suicide prevention organization for lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ) young people.
*If you'd like to learn more about our Charity donations, click here.
$3.50
Pura Vida Bracelets
Catching Waves Towel
Meet the towel that’s basically a beach day in textile form. With sunny, surfy waves in soft pastel shades, this oversized cotton towel is your new go-to for pool hangs, lake dips, and post-surf naps. It’s yarn-dyed (so the pattern shows on both sides), super soft, and light enough to toss in your beach bag without a second thought. Bonus: “pura vida” is embroidered on the front corner for that signature touch.
$25.00
Pura Vida Bracelets
Yellow & White Checkerboard Towel
Our Pink & White Checkerboard Towel is bringing major sunshine energy. Made from 100% soft cotton with an all-over yarn-dyed design, the pattern pops on both sides—double the cute. It’s the perfect size for lounging, drying off, or showing off, with “Pura Vida” embroidered on the front corner for that extra touch of laid-back cool. Every beach day (or pool day, or park day) just got a little more iconic.
$25.00
Pura Vida Bracelets
Pink & White Checkerboard Towel
Soft. Bright. Ready for literally every summer plan. Our Pink & White Checkerboard Towel is made from 100% cotton and features a yarn-dyed jacquard weave (translation: the print shows on both sides—so it’s cute from every angle). It's lightweight but still absorbent, big enough to sprawl out on, and finished with a subtle “pura vida” embroidery in the corner. Just toss it in your tote and go.
$25.00
Pura Vida Bracelets
Sun Chaser Towel
Made for pool dips, beach hangs, and chasing golden hour. The Sun Chaser Towel features a dreamy teal sunburst design on soft, absorbent cotton—with yarn-dyed jacquard weave so the pattern pops on both sides (aka: double the vibe). It’s lightweight, perfectly oversized, and embroidered with “pura vida” on the front corner for that extra sunny touch.
$25.00
Pura Vida Bracelets
Initial Paperclip Chain Bracelet
Say hey to your new everyday staple. This sleek paperclip chain bracelet features a bold gold or silver initial that’s totally you. Made 100% waterproof for nonstop wear, from sunrise swims to late-night hangs. Snag your own or gift one to your BFF—because nothing says “I got you” like an initial that means something.
Waterproof
Go surf, snowboard, or even take a shower with them on.
$18.00
Pura Vida Bracelets
Initial Pearl & Seed Bead Stretch Bracelet
Your letter, your look. This stretchy, waterproof bracelet is strung with playful pearl beads, colorful seed beads, and a bold gold initial that’s all about you. Slip it on, stack it up, and let your style speak louder than words.
Waterproof
Go surf, snowboard, or even take a shower with them on.
Easy On and Off
One size fits most, easy to slip on and off.
$20.00
Pura Vida Bracelets
Initial Pearl & Seed Bead Choker
The Initial Pearl & Seed Bead Choker is bold, bright, and made just for them (or you). With dainty pearl beads, colorful seed beads, and a gold initial that pops, this waterproof piece is perfect for layering, loving, and gifting to your whole crew.
Waterproof
Go surf, snowboard, or even take a shower with them on.
$28.00
Pura Vida Bracelets
Initial Ombre Stone Bead Stretch Bracelet
Your wrist just got personal. The Initial Ombre Stone Bead Stretch Bracelet features soft rainbow-hued stones, your fave letter, and a comfy stretch fit that’s made to move with you. Waterproof and stack-ready, it’s the sweetest way to show off your story.
Waterproof
Go surf, snowboard, or even take a shower with them on.
Easy On and Off
One size fits most, easy to slip on and off.
$20.00
Pura Vida Bracelets
Initial Charm Bracelet
Say it with a letter. The Initial Charm Bracelet features a dainty gold letter on a bold cord—available in black, blue, or pink. 100% waterproof and ready to stack, gift, or keep all to yourself. Perfect for matching with your BFF or making every day feel a little more you.
Waterproof
Go surf, snowboard, or even take a shower with them on.
$14.00
Pura Vida Bracelets
Initial Stone Open Ring
Say hey to your new signature piece. Our Initial Stone Open Ring is all about you—literally. Featuring your fave letter and a sparkling clear glass stone, this adjustable beauty is 100% waterproof and engraved with “pura vida” on the inside (because details matter). Stack it, gift it, or wear it solo—either way, it’s giving main character energy.
Waterproof
Go surf, snowboard, or even take a shower with them on.
$16.00
