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We’re s-s-s-s-soooo into the Slytherin™ Signet Ring. This spellbinding silver style features an engraved Slytherin™ crest and the words “ambition, pride, cunning” etched on the inner band to truly capture the Slytherin™ spirit. For every ring sold, Pura Vida will donate 5% of the purchase price to the World Literacy Foundation, with a maximum donation of $25,000. Your donations will help further the World Literacy Foundation’s mission to ensure that every child—regardless of geographic location—has the opportunity to acquire literacy skills and books to reach their full potential! *If you'd like to learn more about our charity donations, click here. WIZARDING WORLD characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s21)

Now feet-uring: Our Freshwater Pearl Anklet! This ultra-chic style comes on a luxe silver cable chain, with a strand of itty bitty freshwater pearls. Each pearl is 100% genuine, so every one is unique (just like you!)

You will love our Book of Magic Pendant Necklace. Set on a twisted gold chain, this ready-to-layer design features a History of Magic book pendant that opens to reveal a powerful incantation. For every necklace sold, Pura Vida will donate 5% of the purchase price to the World Literacy Foundation, with a maximum donation of $25,000. Your donations will help further the World Literacy Foundation’s mission to ensure that every child—regardless of geographic location—has the opportunity to acquire literacy skills and books to reach their full potential! *If you'd like to learn more about our charity donations, click here. WIZARDING WORLD characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s22)

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique— in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

Go all in on love with the Harper Textured Heart Charm. Casted in rhodium or gold-plated brass, this charm offers a seamless balance of soft romance with ridged dimension.  How it works: Make it Click You'll need to hear a click to make sure your charm is securely fastened.  Mix-n-Match All Harper Charms and Harper Bases are interchangeable and easy to mix-n-match.

Look like a goddess from head to toe in our ultra-elegant Draped Chain Anklet. This luxe design features a trio of silver chains that drape delicately over your ankle, with a teardrop-shaped opal resin stone for some shimmering mermaid vibes.

Introducing the Under the Sea Bracelet, the original that sparked a wave of admiration. Handcrafted with shades reminiscent of the ocean depths, each piece is a testament to artistry and individuality. Waterproof and meticulously crafted, it evolves in charm with every wear. Dive into the essence of Pura Vida by securing yours today and ride the tide of stylish tranquility. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique— in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

Introducing Bubblegum: the bracelet that sparked a phenomenon. Handcrafted with care, each piece boasts a soft, light pink hue. Waterproof and individually crafted, every bracelet is a masterpiece. With every wear, its charm only deepens, becoming even more captivating. Experience the essence of Pura Vida by adorning your wrist with Bubblegum. Don't wait—embrace the vibe today. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

Show just how smart you are by snagging our Ravenclaw 3 Ring Stack before it sells out! This multi-piece set includes an enamel band in Ravenclaw’s house colors, a faceted blue glass baguette stone style, a navy band with a trio of clear glass stones and "Ravenclaw" engraved inside the middle ring. For every ring stack sold, Pura Vida will donate 5% of the purchase price to the World Literacy Foundation, with a maximum donation of $25,000. Your donations will help further the World Literacy Foundation’s mission to ensure that every child—regardless of geographic location—has the opportunity to acquire literacy skills and books to reach their full potential! *If you'd like to learn more about our charity donations, click here. WIZARDING WORLD characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s23)

The chunky hoop trend takes a romantic turn with the Enamel Heart Hoop Earrings. These cute, statement-making earrings add so much personality to your Valentine's Day look with pink and red hearts spinning around a gold-plated, dimensional casting.

Meet the Hakuna Matata Anklet: a burst of rainbow hues adorning your ankle with creativity and charm. Handcrafted with care, each piece celebrates the carefree spirit of Pura Vida. Waterproof and meticulously made, it grows in character with every wear. Embrace the positivity and joy it exudes, securing yours today to let your style shine with radiant vibes. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

A genuine matrixed turquoise stone set within a gold-plated casting, this natural string style incorporates a sense of calm and clarity into your bracelet stack. Inspired by the tones and textures of Tulum.

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

Our B4BC Faceted Bead Thread Choker proves pink can be powerful! Set on a pretty pink thread, this ready-to-layer style features a row of faceted silver beads for some understated shine. For every choker sold, Pura Vida will donate 5% of the purchase price to Boarding for Breast Cancer,  a nonprofit that advocates for early detection and a healthy, active lifestyle as the best means for preventing breast cancer, as well as providing support for Survivorship communities. If you'd like to learn more about our Charity donation percentages, click here.

Show your support for our brave service members and their families with our For the Troops Original Bracelet! For every bracelet sold, Pura Vida will donate 5% of the purchase price to Semper Fi & America’s Fund. Semper Fi & America’s Fund cares for our Nation’s critically wounded ill, and injured service members, veterans, and military families. Supporting all branches of the U.S. Armed Forces, they provide one-on-one case management, connection, and lifetime support. Today. Tomorrow. Together. *If you'd like to learn more about our Charity donation percentages, click here. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

Introducing our first-ever charity ring! Show your support for all the strong ladies in your life with our new Breast Cancer Awareness Ring, featuring a pink enamel ribbon. For each ring sold, we’ll donate 5% of the purchase price* to Boarding 4 Breast Cancer, a nonprofit foundation that advocates for early detection and a healthy, active and sustainable lifestyle as the best means for preventing breast cancer. If you'd like to learn more about our Charity donation percentages, click here.

One way to make your favorite PV piece even more special? By customizing it with your own message! Our engravable Heart Charm comes in three finishes—silver, gold or rose gold—and various string options. Plus, you can personalize it with your initials, an important date, your constellation or cute symbols!

Meet your newest lucky charm. This prosperous addition to the Harper Charm Bar is available in silver and gold and features a smooth, polished finish with distinct edges meeting at a glimmering center stone.  Waterproof Go surf, snowboard, or even take a shower with them on.  How it works: Make it Click You'll need to hear a click to make sure your charm is securely fastened.  Mix-n-Match All Harper Charms and Harper Bases are interchangeable and easy to mix-n-match.

Accessorize your accessories with a Pura Vida Sticker! Each design is super cute and detailed, and looks awesome on everything from a clutch or backpack to your folders, notebooks and more!