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It’s our job to protect the beaches and ocean we love, and to keep them clean so we can enjoy them for generations to come. Join the movement and help us make a difference with our new Clean Beaches Bracelet!  For every bracelet sold, Pura Vida will donate 5% of the purchase price ($100K maximum) to the Surfrider Foundation, an organization dedicated to the protection and enjoyment of the world’s ocean, waves, and beaches for all people, through a powerful activist network. *If you'd like to learn more about our Charity donation percentages, click here. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

If you could describe your favorite music festival in four words it would be Dangling Opals Ear Cuff! Each open ended ear cuff comes with three dainty and dangling opal stones in blue or white with a rose gold or silver finish. Pair them with some of our chain wrap earrings and it's a whole vibe.

Who said simple can’t be soooo cool? Our Ball Chain Choker is a sleek silver style set on a ball chain band, with a toggle closure for added detail and tons of stacking potential.

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning.  Darling and detailed dimension, delivered. The Baguette Sunburst Hoop Earrings, available in silver and gold, boast a smooth, semi-matte finish and unique silhouettes that instantly transport you to a serendipitous stroll along the coast, watching the day break.  18K Gold + Sterling Silver Hypoallergenic 18k plated gold over .925 sterling silver or .925 sterling silver. Cubic Zirconia Stone Cubic zirconia stone. 7.5mm (H), 3.5mm (W)

Curated to feel custom, the Sweetheart Ring Stack features three cohesive bands to create the sweetest seasonal stack. Set on gold-plated casting, each ring features delicate and diverse stone detail designed to compliment one another.

Introducing Spring Skies Bracelet, inspired by the soft hues of a clear spring day. Handcrafted with delicate shades of light blue and white, each piece embodies a sense of tranquility and freshness. Waterproof and meticulously made, reminiscent of endless blue skies. Embrace the Pura Vida vibes by securing yours today and let your style soar with the lightness of springtime. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

Accessorize your accessories with a Pura Vida Sticker! Each design is super cute and detailed, and looks awesome on everything from a clutch or backpack to your folders, notebooks and more!

All you need is L-O-V-E... And this fairytale Love Hearts Band Ring! With the word "Love" etched into the inside of an endless band of pretty gold, rose gold or silver enamel hearts, you'll never forget what matters most.

Be bold and brave in our Gryffindor™ Signet Ring. This spellbinding silver style features an engraved Gryffindor™ crest and the words “bravery, determination, courage” etched on the inner band to truly capture the Gryffindor™ spirit. For every ring sold, Pura Vida will donate 5% of the purchase price to the World Literacy Foundation, with a maximum donation of $25,000. Your donations will help further the World Literacy Foundation’s mission to ensure that every child—regardless of geographic location—has the opportunity to acquire literacy skills and books to reach their full potential! *If you'd like to learn more about our charity donations, click here. WIZARDING WORLD characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s23)

The Surfrider Foundation is dedicated to the protection and enjoyment of the world's oceans, waves and beaches through a powerful activist network. It focuses its efforts on five key areas: beach access, clean water, ocean protection, coastal preservation and reducing plastic pollution.  For every bracelet sold, Pura Vida will donate 5% of the purchase price ($100K maximum) to the Surfrider Foundation, an organization dedicated to the protection and enjoyment of the world’s ocean, waves, and beaches for all people, through a powerful activist network. If you'd like to learn more about our Charity donation percentages, click here. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

Before you head out on your next adventure, toss on our Outdoorsy Gals Hat! Available in two nature-inspired hues, this corduroy design features white thread detailing and the Outdoorsy Gals logo.  This style is part of our collaboration with @outdoorsygals, a global community for women who love the outdoors! They provide a space for outdoors-lovers to get inspired, ask gear/travel questions, plan hiking meet-ups, and attend group events and trips around the globe! From July 25, 2023 to July 1, 2025, Pura Vida will donate 5% of the purchase price ($25,000 max) to the National Parks Conservation Association, supporting its mission to protect and preserve America’s national parks for present and future generations. *If you'd like to learn more about our Charity donation percentages, click here. ™ 2023 Outdoorsy Gals. Used Under License.

It's your birthday you can cry if you want to, especially if you're wearing the Teardrop Charm Anklet! This silver chain anklet comes with tiny teardrop charms finished in a white opal to make all your tears sparkle pretty.

Love surprises? (Yup, us too.) Grab one of our Mystery Bracelets, and we'll send you a super-special, totally secret style! All bracelets valued at $7-$12 so you're guaranteed to save at least 57%! Plus, you'll often receive a style not available anywhere else. Brb, adding to cart... *We cannot guarantee that you won't receive duplicates when ordering multiple mystery bracelets*

Take your outfit from good to groovy with our Twilight Frosted Glass Ring. Set on a delicate silver band, this eye-catching design features a frosted sea glass stone in shades of pink, purple and blue, for a holographic effect that’s totally far out.

Save 35% on bracelets by purchasing our Sunkisssed Seas Friendship 5 Pack ($46 value), featuring 5 of our top selling original and braided bracelets! Wear them all together, mix and match your favorite combinations or share with a friend. Every bracelet is unique and hand-made therefore a slight variation in color combination may occur. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

We can heartly wait for you to meet the Enamel Heart Ring! This kitschy-cute design sits on a gold-plated casting with raised edges to add dimensional detail. Also available in earrings.

One way to make your favorite PV piece even more special? By customizing it with your own message! Our engravable Signet Ring comes in three finishes—silver, gold or rose gold—with a classic circle shape that’s super chic. Plus, you can personalize it with your name, an important date, your constellation or cute symbols!

Heading out for a fun day? Grab one of our new Mini Backpack, the perfect size for holding all your essentials while still looking mega cute! This mini backpack features a large main compartment, a front zipper pouch pocket, padded straps and a custom Pura Vida patch in plush teddy bear fabric!

Introducing Grapevine Purple Bracelet: the original inspiration. Crafted by hand, each bracelet boasts a rich purple hue reminiscent of vineyards at twilight. Waterproof and meticulously made, every piece is one-of-a-kind. As you wear it, its allure only deepens, evolving with every adventure. Immerse yourself in the essence of Pura Vida by adorning your wrist with Grapevine Purple Bracelet. Don't wait—embrace the vibes today. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.