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Flirty, fun dimension for every Valentine's gathering on your calendar this year. These hoops have a smooth, gold-plated finish coated in glossy enamel that meets at a bezel-set, baguette shaped clear glass stone.

Looking for a quirky piece that’s sure to make a statement? Then our Zipper Necklace is the one for you! Set on a vintage-inspired, silver snake chain, this lariat-style design features a zipper slider charm that you can move up or down to change up your look.

Accessorize your accessories with a Sequoia Sticker Pack! Each pack comes with six designs that are super cute and detailed, and look awesome on everything from a clutch or backpack to your folders, notebooks and more!

The fan-favorite fidget ring, but with a beachy twist. This style has a rhodium-plated casting with glossy enamel wave detail. The shell of the ring rotates continuously to help ease anxiety and boost productivity.

Introducing the Toucan Bracelet: a vibrant celebration of tropical hues that ignite the senses. Like the exotic plumage of its namesake bird, this bracelet is a masterpiece of vibrant contrasts. Waterproof and crafted for longevity, each piece is as unique as the tropical landscape it draws inspiration from. As you wear it, the Toucan Bracelet becomes a vivid expression of your adventurous spirit, radiating Pura Vida vibes with every glance. Dive into the vibrant world of tropical color and make a statement with the Toucan Bracelet today. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

Love is in the air—as in, you’ll love our Besos Braided Bracelet. Shimmering silver string weaves in with shades of white and pink, making it the perfect style to add to your Valentine’s Day stack.

Mixed materials making a statement. 1/2 faceted bead sequence, 1/2 whimsical melody of gold-plated bar and mirror chain.

Can't decide on the perfect Pura Vida pieces for your friend, sister, daughter, etc.? Let's leave it up to them! Pick a Pura Vida e-gift card in any amount of your choosing, and we'll send it via email so they can use it on our website. (Hint: You can gift one to yourself, too!)

It's the bracelet that started it all. Each one is handmade, waterproof and totally unique‚ and in fact- the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. Waterproof Go surf, snowboard, or even take a shower with them on.  Easily Adjustable One size fits all, easy to slip on and off.

Pretty pastels with a story to tell this summer. The Sunset Beach Stretch Bracelet Set of 3 features a beautiful blend of stunning, summer shades to create a patterned design you won't want to take off all year long. Easy On and Off  One size fits most, easy to slip on and off.

Be proud and ambitious with this NEW Slytherin™ House Ring Stack, featuring a gentle silver band with Slytherin™ etched on the front, and “ambition, pride, cunning” on the inside, as well as a second band inspired by the Slytherin™ scarf! For every ring stack sold, Pura Vida will donate 5% of the purchase price to the World Literacy Foundation, with a maximum donation of $25,000. Your donations will help further the World Literacy Foundation’s mission to ensure that every child—regardless of geographic location—has the opportunity to acquire literacy skills and books to reach their full potential! *If you'd like to learn more about our charity donations, click here. WIZARDING WORLD characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s22)

We’re tooootally crushin’ on the Heart Chain Choker. Available in two metal finishes—silver and rose gold—this super-girly style features a continuous band of cutout heart charms, for a dainty look that’s both femme and flirty.

Our Perfect Posies Ring packs some major flower power! Set on a silver band, this stunning spring design features a trio of floral charms, with enamel petals for a sunny pop of color.

Our Harper Number Charm allows you to customize your look and express who you truly are. Available in a gold or silver finish, this charm is sure to be your new fave! You can wear this charm individually or mix and match with any of our other Harper Charms – the possibilities are endless! All of our Harper Charms are compatible with any of our Harper Bases, so you’ll have everything you need to create something completely unique and special – just like you! How it works: Make it Click You'll need to hear a click to make sure your charm is securely fastened.  Mix-n-Match All Harper Charms and Harper Bases are interchangeable and easy to mix-n-match.

Vibrant contrast creates a unique stack dynamic in one single piece with the Leilani Layered Ring. This ring has two bands that meet at the back, both surrounded by glossy, pastel enamel. The top band features a Baguette clear glass stone in a bezel setting.

Our style motto? The bolder the better—as proven by our Vacation Vibes Bright Stretch Bracelet Set of 8. Featuring 8 individual slip-on stretch styles in vibrant summer-fun  shades, this set can be warn all together, mix and matched for your favorite combinations or shared with your friends. Each bracelet is handmade, waterproof and totally unique! Easy On and Off  One size fits most, easy to slip on and off.

We’re absolutely fleur-ed by how cute the Daisy Seed Bead Chain Wrap Earrings are! This must-have set features a dangling silver chain, with a seed bead daisy charm for just a hint of flower power.

Our style motto? The bolder the better—as proven by our Vacation Vibes Neutral Stretch Bracelet Set of 8. Featuring 8 individual slip-on stretch styles in neutral summer-fun  shades, this set can be warn all together, mix and matched for your favorite combinations or shared with your friends. Each bracelet is handmade, waterproof and totally unique! Easy On and Off  One size fits most, easy to slip on and off.

We’re not lion when we say the Gryffindor™ Crest Charm Bracelet is the most magical style around! Set on a merlot bitty braid band, this enchanting design features a dangling crest charm, with a Gryffindor™ lion etched on the front and “courage, determination, bravery” on the back. For every bracelet sold, Pura Vida will donate 5% of the purchase price to the World Literacy Foundation, with a maximum donation of $25,000. Your donations will help further the World Literacy Foundation’s mission to ensure that every child—regardless of geographic location—has the opportunity to acquire literacy skills and books to reach their full potential! *If you'd like to learn more about our charity donations, click here. WIZARDING WORLD characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s22)

The classic, beachy look you love with a modern twist. The Puka Shell and Turquoise Chip Stretch Bracelet features ridged turquoise dimension surrounded by real, bright white puka shell. Beading is strung on clear, durable wire with stretch.  Waterproof Go surf, snowboard, or even take a shower with them on.  Easy On and Off  One size fits most, easy to slip on and off.